New Nike Store in SoHo

Courtesy of Division

Courtesy of Division

Nike’s new outpost on 21 Mercer St. (between Broome and Grand) is set to open in a formerly empty space we must have seen a dozen times uniquely marked with a “X” on its top window pane (shown above). We always wondered what was to be of this space, and now we know the “X” will likely be replaced with the Nike Swoosh. The Strategic Group (an events PR firm brought to you from the Marquee guys) is going to throw an event prior to the stores’ opening. The store is set to open 8-8-08, the same day the Olympics start and The Lab (a new arts/events space) opens. [Division]

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